By Iris
Marketing & Advertising - Toronto, Ontario, Canada
By Iris Employees
By Iris Details
By Iris was established to help experiential tour operators and properties develop meaningful industry partnerships with the goal of growing their revenues sustainably and consistently. We believe in making partnerships fun and prefer 'human-to-human' over 'business-to-business'. We focus primarily on the North American market and work with small-to-medium-sized businesses all over the world on growing their revenue through partnerships.Each project is tailored to the client's business needs and where they're at in the tourism lifecycle, but the services we offer include:- Travel trade readiness assessment- Travel trade strategy development - Partnerships ideation and target list development- Virtual outreach to leads and partners- In-person outreach to leads and partners (sales trips, conference support, etc.)- FAM trip experience design- Product development- Marketing collateral design and creationFUN FACT: We love tying our efforts to Key Performance Indicators - if you do too, we'll get along! ----Who's Iris?Iris Serbanescu is a huge fan of networking and an expert in partnership development with a proven track record of multiplying clients' revenue through industry partnerships. Prior to starting By Iris, she was responsible launching TourRadar's Partnerships department with a $1M+ pipeline with tourism boards, airlines, and brands. Iris also headed up the Trade Development department at a tourism marketing and PR firm, where she worked with dozens of small businesses and tourism boards on planning and executing successful B2B strategies. Close to Iris's heart is a desire to help thoughtful tourism entrepreneurs succeed in taking their businesses to the next level.Wondering if we're the right match? Get in touch!
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