Bydee was born of a love of detail and design at our Founder’s family kitchen bench in her teens. Ever the creative, learning to sew came naturally. “It was my Mum who made sure my sister and I knew how to make our clothes and costumes,” Dessy says. Market-grown and now the head of a close-knit team, Dee's favourite part of the creative process remains all about the detail. Drawing inspiration from her travels, each new collection is designed to transport our Bydee Babes to their dream destination. Dee, known to most as Dessy Hairis, Creative Director and Founder of Bydee, formed the brand in its initial iteration in 2013. Stimulated by a swimwear obsession and her Mediterranean roots, Bydee has evolved from a market stall to an internationally recognised brand. Making the transition to the Sydney market scene once Bydee was born gave Dessy a keen eye for trends and a strong customer base. “In the early days, I would stitch my customers into their pieces while they were standing in front of me. It gave me such great insight into what our customers wanted, from styles through to design details.” Nowadays, Bydee and Dessy have moved on from sleepless nights sewing at a kitchen table to a close-knit team of passionate creatives sharing the same vision and evolving with the brand. Dessy is now lucky enough to travel around the world gathering inspiration and shooting new collections – in essence, living her dream of being the Creative Director for Bydee!

Website: https://bydeeaus.com/

Employees: 22

HQ: N/A

Location: Sydney, NSW, AU

Revenue: 1 - 2.5 Million

Bydee: The Australian Retail Brand Making Waves in the Swimwear Industry Bydee is a Sydney-based retail brand that has been making waves in the swimwear industry since its inception in 2013. Founded by Dessy Hairis, the brand has evolved from a small market stall to an internationally recognized name, known for its attention to detail and feminine touches. With a focus on comfort and style, Bydee's swimwear and intimates collections are inspired by the feminine form and driven by a love of travel. The brand's loyal customer base is a testament to its commitment to quality and its dedication to providing women with the perfect swimwear or intimates set. As a close-knit, creative team, Bydee is passionate about delivering unique and stylish pieces that make women feel confident and beautiful. With a strong vision for the future, Bydee is an Australian business to watch, and its dedication to excellence has earned it a reputation as a leader in the retail industry. In conclusion, Bydee is a brand that embodies the spirit of innovation and creativity, and its commitment to delivering high-quality products has made it a household name in the swimwear industry. With a strong focus on detail and design, Bydee is set to continue making waves in the years to come.

Bydee started as a small business run by Dessy Hairis, who is the Creative Director and Founder, in her family's kitchen when she was a teenager. She had a passion for designing and paying attention to small details. Bydee has grown into a well-known brand around the world, selling swimwear and intimates for women. The brand is famous for its feminine designs and comfortable clothing. It has grown from a small business run by one person to a team of creative people working together to make the best swimwear and intimates for women. Bydee is a successful business in Australia with loyal customers and a bright future.