Cable Scope, Inc. (Division of Centriply)
Marketing & Advertising - Saratoga Springs, New York, United States
Cable Scope, Inc. (Division of Centriply) Employees
Cable Scope, Inc. (Division of Centriply) Details
Independent media agency Cable Scope, Inc. makes Advanced Linear TV activation profitable for other marketers. We are the analytics and buying division of Centriply. Our partnerships with brands and agencies extends their services and expands the scope of what marketing teams can do in advanced TV without more overhead.Our mission at Cable Scope, is to put buyers in the driver's seat. We feel that the informed media manager is in a powerful position. We back that power with cutting-edge analysis technology and years of business experience to yield customized, efficient media campaigns.Our streamlined ad-buying process informs you every step of the way. Since we have long-standing and non-exclusive relationship with all the cable MSOs, we know what a fair rate is and already have reliable routes of communication. Our specialty is helping national advertisers activate their hyper local interests. With the proprietary software licensed from Tango Media Systems, we not only access a data warehouse of information about consumers, but we then use scientific analysis to identify just what the targeted consumers are watching. This means we add value at each buy choosing more effective inventory. Cable Scope provides:• Advanced geographic and demographic planning• Target vs. waste analysis• Cross-system spot analysis• Network and program selection reports• System by system, spot by spot reconciliationOur clients range from nationwide packaged-goods distributors to presidential candidates. With 25 years of innovation experience, Cable Scope's team supports meaningful marketing solutions for campaigns of all kinds.
