Retail - Newton-le-Willows, England, United Kingdom
Founded by long-term bunion sufferer, Jennifer Bailey, out of the sheer frustration of trying to find stylish, quality shoes for her own wedding, Calla Shoes are designed in collaboration with professional podiatrists, providing consumers with classy and cleverly designed footwear that can easily hide bunions, big or small.Manufactured by established shoemakers in Porto, Portugal, all Calla Shoes are created with luxurious, super-soft leather and suede and come with an extra-comfortable technical features such as a leather footbed with cushioning, arch support and clever bunion concealing straps.64% of customers rate Calla Shoes ‘more comfortable' than those manufactured by leading competitors and Calla remains the only ‘comfort shoe' brand to create bunion concealing heeled and flat sandals.Since inception, Jennifer has successfully grown the Calla Shoes brand year-on-year, with over 2,5000 unis of shoes sold annually in over 50 countries worldwide, all driven through UK and US e-Commerce websites. This includes 22% growth over the last financial year, despite the impact of COVID-19 and the global footwear market shrinking by 45% during the same timeframe.Having established her own community of engaged followers and brand ambassadors, Calla Shoes boasts a loyal customer base of women across the globe, including TV's Tamzin Outhwaite, Gloria Hunniford, Angela Griffin and Tamara Wall, together with ballerinas Darcey Bussell and Bethany Kingsley-Garner.
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