Marketing and Advertising - , New York, United States
Campus Mobile Advertising (CMA) provides consumer brands with a unique platform to reach college students. Our network of enthusiastic student ambassadors drive branded vehicles on college campuses across the United States – engaging students through messaging, samples, demos, coupons, social media campaigns, and contests. CMA was founded with the purpose of helping consumer brands reach college students. Our goal is to provide an innovative, effective way to engage college students who typically do not pay attention to the usual marketing tactics such as billboards, flyers, print or TV advertising, email, online advertising, and social media pop-up ads. We are based in New York City, but provide marketing services to brands in college campuses across the US. We provide consumer brands and marketing agencies with a full suite of services including securing fleets of cars, paying for insurance/gas/maintenance, design and wrap services, ambassador recruiting and management, and campaign execution. The idea is simple. We contract well-connected, energetic brand ambassadors at large colleges around the country AND provide them with a free, branded car for a semester! The students and cars engage students by generating buzz on social media, distributing samples or coupons, conducting demos or products, or otherwise engaging students. CMA provides more than a moving billboard. Our campaigns are unique and effective because they ENGAGE hard-to reach college students in 3 ways: Through enthusiastic student ambassadors. Through technology that brings students closer to purchase. Through student social networks.