Marketing & Advertising - El Dorado Hills, California, United States
Candau Consulting provides a wide range of marketing services from strategic planning to demand generation (including webinars-in-a-box) to measuring results. Demand Generationcreating financial, healthcare, SLED, Federal, and other industry specfic high ROI campaigns for solid lead pipelines including a Webinar-In-A-Box serviceChannel Management and Development creating programs to leverage the power of the channel including resellers and strategic partners Market Planning and Strategy conducting secondary and primary target market research; exploring pricing, promotion, product, and distribution strategies; conducting competitive analyses; developing sales models and support plans Marketing Communicationsdeveloping advertising, analyst relations, analyst conferences, press releases, press briefings, collateralMarketing Metrics including Return On Investment evaluating the success of marketing dollars spent versus incremental revenueMarketing Program Implementation Servicesproject management services for special offers, sales incentives, trade shows, and eventsProduct Launch Managementcreating and executing external communications, sales training, analyst and press briefings, demand generation activities