Advertising/Marketing/PR - Chicago, IL, US
CANRIGHTContent that ConnectsCanright Communications Co., a Chicago technical communications consulting firm, creates alignment within companies and builds communities of interest. We help clients market and sell their ideas, innovations, products, and solutions through clear technical communications and marketing writing. Our clients work in FinTech, digital assets, banking, specialty construction, and manufacturing.Canright consultants and technical writers communicate complex technology solutions to executive and technology decision-makers. We effectively translate technical and product details into content that demonstrates business and market value.We document software systems to make them easier for the people who rely on them. We articulate the functions, features, and capabilities that a product or service provides for sales proposals, thought leadership, product marketing, or internal documentation.Whether we are educating a client, prospect, partner, regulator, or employee, we answer questions like:• Who does the product serve and who buys it?• What problems does the product solve for those customers?• How does the product or service outperform existing solutions?• How does it meet security, safety, or other regulations?• How does it align with your organization's purpose, mission, and goals?We also write compelling stories on trends and techniques that spark interest and educate financial and technology professionals. We produce white papers, bylined articles, web pages, detailed technical documentation, brochures, trade show presentations, and more. Our aim is to show how your solutions help:• Make operations more efficient.• Enhance service to clients, vendors, and employees.• Increase returns on capital.
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