Market Research - Los Angeles, California, United States
For years, Fortune 500 business leaders have depended on the principals of Capstone Global Marketing & Research Group, Inc. (CGMG), a global research and advisory firm, to assist them in making sound business decisions with fact-based insights, research, and real world experience. As key providers of business intelligence and platinum level client service, Capstone enables executives to take effective action and maximize business outcomes for their organizations. Capstone's principals and staff are passionate about creating lasting impact, and helping clients make confident decisions, and Capstone's clients keep coming back. In 1978 Catherine Paura partnered with Joseph Farrell to introduce the revolutionary concept of market testing to Hollywood, originating what continues to be the cornerstone of today's movie marketing. For years, Catherine worked with every major studio head to introduce more than 100+ feature films per year. No other industry launches 100+ new products per year, so Catherine has leveraged her movie marketing expertise into other industries. Her expertise is global and now includes work in the Middle East, Brazil, Russia, India, China, and the Spanish-speaking world.
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