Management Consulting - Vancouver, British Columbia, Canada
CarDan Marketing and Consulting Services helps smaller CPG (consumer packaged goods) companies become more successful by identifying where to focus to build the most value for their new brand. Assisting in accelerating their brand growth by expanding into new retail stores and markets while managing the costs of entry. Over 35 years of managing ; inventory, marketing funds and programs, pricing strategies, advertising, sales and margin targets, and employee coaching.I help clients understand the retail industry and its challenges and opportunities. I work closely with my clients to mutually develop common objectives, define roles and responsibilities, propose recommendations and implement practical solutions.Providing these services:• Working together to manage and define the optimal brand product portfolio • Design a go to market strategy to lower risk of failure• Mutually formulating winning strategies, investment levels and profit expectations• Optimize and execute an pricing strategy and placement strategy• Optimize and execute a marketing strategy that is respectful of your budget• Coaching to Key Account Managers; demonstrating a collaborative approach to KAM.I am a one man team that has access to an extensive network of leaders within the Consumer Packaged Goods world. My passion and love is for the smaller players to have a chance to grow and flourish in the highly competitive world of big retail.
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