CARV
Apparel & Fashion - London, England, United Kingdom
CARV Employees
CARV Details
Independent fashion brand designing and creating handmade leather bags in London. CARV is an East London based brand crafting leather bags and accessories entirely by hand using the finest vegetable tanned leather. Re-imagining tradition through a combination of minimalist design, heritage materials and artisan hand production.Whilst tradition is implicit in the materials and production methods, there is nothing old fashioned about these bags - a minimal aesthetic runs through CARV designs, reimagining and breathing new life into our leatherworking heritage. A clean minimal design approach is taken, stripping away the fuss of traditional designs and highlighting details through simplicity and sharp structuring. This minimal approach showcases and complements the natural beauty of vegetable tanned leather. A more sustainable, slower approach to fashionBecky Cocker is CARV's founder, designer and in-house atelier. Originally trained as a town planner but working on creative ventures in any spare time, Becky decided to pursue her dream of a creative path and launched CARV in January 2016 after learning hand leatherworking skills through the writings and teachings of Valerie Michael.CARV is a response to the throw-away fashion culture and need for more locally made, good quality products. It is a brand based on a strong belief in the benefits of a slower, more considered approach to fashion buying decisions, encouraging investment in lifetime pieces and quality over quantity. CARV is about contributing to and supporting local artisan craft and traditional tanneries in the modern fashion world. Focus on lasting quality, craftsmanship, and communityA number of core principles underpin the CARV ethos:- Creating lasting pieces- Focusing on quality over quantity- Using only chemical-free vegetable tanned leather- Local sourcing - Community
CARV Technologies
Retargeting
Facebook Custom Audiences
Email Providers
Gmail
Fonts
Typekit
Tag Management
Google Tag Manager
Other
Google Apps
Online Video Platforms
YouTube