Design - , Shanghai Shi, China
CasaModa's total solution design mission is all in the declared intent of "Elevating the style of living putting the man at the centre". CasaModa is based on the principle that the "container" cannot set the rules for the behaviour or the system of services within it; it is instead the well-being of the user that must dictate the principles upon which the architectural organism is designed, based on the user's actual needs. However, an apparently obvious design principle like the one above must then in practice be able to virtuously combine inexpensiveness and creativity, aesthetics and ethics, helpfulness and dialogue and, obviously, professionalism and commitment. To design an architectural project around the real needs of its users also implies creating innovation, value and passion. Innovation meaning a solution design to respond to dynamic reference conditions; value as a solution to the possible economic and structural changes of society; passion as the attention to all the players involved and their real and actual needs. In other words: CasaModa is committed in giving space a specific meaning, and a specific voice… the voice our customer will decide to give it.