catalanodLab
Furniture - Scafati, Campania, Italy
catalanodLab Employees
catalanodLab Details
WHO/WHATIn 2010 Sergio Catalano architect and designer, founded Catalano Design Lab, a laboratory of ideas, projects, editions design, involving as partners, manufacturing, design managers, distributors and showrooms. Products: furniture, complements and lighting.VISIONRefuse a "style". Design is not a lifting to functional objects and it should not search the "beautiful" at all costs, but it is a process consisting of interrelated actions: Idea/ Objective, Materials/ Production technology, Marketing / Communications product, Use / Product Life, End life of product/ Recycling. There is no default strategies. Each initial idea brings with it its own strategy until the final stage.MISSIONTo create innovative commodities in terms of aesthetic, technological and functional and environmentally sustainable to stimulate multi-sensory interaction with the end user through personalization, flexibility and comprehensibility of the product. To consider the user no longer as simple consumer and to explore the possibility of its involvement not only emotionally but also more aware.VALUESSustainability/ Environmental compatibility, Resource Recovery/ Energy Efficiency, Accessibility/ Conscious Interaction, Short Chain/Traceability, Regional identification/Global Recognizability.RESOURCESRecovery capabilities and design productive and communicative resources,. Search for synergies between different sectors through traditional and "un-conventional" interfaces Trans-medial Network of designers, producers, managers, exhibitors, public users, web community.
