Management Consulting - Toronto, Ontario, Canada
Helping you build your brand & scale your business.To your business thinking, I bring a 25-year track-record of delivering growth for some of the world's most iconic brands and Fortune 500 companies, including 13 years as a Starbucks executive. My marketing and strategy roles have shaped me into a 'pragmatic strategist' -- able to paint a compelling future business and build enduring emotional brand connection, while understanding the day-to-day accountability of hitting the numbers.I can help grow your business and brand with:GROWTH PLANNING -- when you recognize you are on the cusp of the next level of growth, and need an experienced thought-partner to help your cross-functional team envision how high is up, and map how to get there. EXECUTIVE-LEVEL PROJECT STEWARDSHIP -- when you want to move a big idea forward but your team is at capacity, you can slide me in as a temporary leader to frame-up, flesh-out, and advance an opportunity.MARKETING CAPACITY EXPANSION -- the tsunami of change in the marketing world means a wider more complex role for your CMO, and a higher expectation on ROI: Chief Brand Steward, Revenue-Driver, Customer Champion, Omni-Channel Specialist, Digital Guru, Big Data Expert, Company Story-Teller, etc. A swiss-army knife CMO is a tall order, so bring me in when you need to skill up/scale out your marketing, to maximize return.TEAM TRAINING & DEVELOPMENT -- your team could learn from how best-in-class companies and brands do it. Custom workshops, offsites and presentations on a range of topics on Leadership, Leading Transformation, Culture-Savvy Influencing, Coaching, Strategic Planning, Brand Positioning, Customer Centricity
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