Center for Carolina
Advertising/Marketing/PR - Columbia, SC, US
Center for Carolina Employees
Center for Carolina Senior Management
Center for Carolina Details
PRIVATE/PUBLIC ALLIANCE PROMOTES CAROLINA LIFESTYLE SINCE 1986First Destination Marketing Firm to Co-Brand the Carolinas: Tracks Economic, Social & Cultural Impact of the In-migration Industry Generates 4,000 Inquiry "registrations" AnnuallyCELEBRATING 28 YEARSColumbia, SC - The Center For Carolina Living is a division of American Lodging Resources, Inc. The enterprise, will celebrate its 28th anniversary in 2014, publishes the semi-annual CarolinaLiving.com GUIDE and produces the 350-page original content Website, CarolinaLiving.com.ROOT MISSIONSB2C: Showcase Carolina life and travel adventures to a national audience as a first class place to visit, live, grow, do business and retire ... today and for the next 100 years.B2B: Serve Carolina tourism destinations, financial services firms, residential communities, homebuilders and Green Home brands with national brand links and a stream of "registered" high quality buyer prospects.RESEARCH YIELDS VISITOR/HOMEBUYER PSYCHOGRAPHIC PROFILESCo-founded in 1986 by Patrick and Leyla Mason, the Center for Carolina Living team, compiles Carolina tourism and in-migration trend research for public and private organizations targeting affluent families with motivations to visit, start businesses and acquire high-end primary or second home real estate.The Center generates these demographic and psychographic profile trends via the Carolina Lifestyle Survey™, a perpetual 26-question instrument completed by 4,000 families annually. Research data has been evaluated by Clemson University stat scientists as carrying a 93% confidence level.TARGET MARKETINGLiving up to its motto, "Informing People on the Move," the Center creates, markets and fulfills the CarolinaLiving GUIDE to Visitation, Relocation & Retirement. It targets the estimated six million annual visitors to the Carolinas (of the 68 million total), "Turbo-Tourists" in the process of investing in a primary/second home, land or business ventures.
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