Center for Executive Omnichannel Insight (CEOi)
Management Consulting - , ,
Center for Executive Omnichannel Insight (CEOi) Employees
Center for Executive Omnichannel Insight (CEOi) Details
CEOi is an independent think-tank dedicated to providing retail and brand senior executives with the objective, fact-based insights necessary to move thier organizations to the next level and win with today's omnichannel customer... The CEOi leverages more than a decade's worth of experience collaborating with scores of different retailers and brands as they employed different tactics and strategies to adapt in a highly-dynamic, rapidly evolving digital environment. Key business decisions and corresponding business results were analyzed to understand "what works and what doesn't" across a large cross-section of retailers. Companies that included Burberry, Toys R Us, Kate Spade, Dick's Sporting Goods, PetSmart, Ralph Lauren, Bath and Body Works, Godiva, GNC, Calvin Klein, Zales, Aeropostale, Estee Lauder, BCBG Max Azria, Levis, The Sports Authority, Timberland, Peak Performance, American Eagle Outfitters, Eastern Mountain Sports, Kenneth Cole, iRobot, Autozone and others. The analysis over a ten year period provided the foundation for the Omnichannel Success Attributes framework, a proprietary framework that isolates the specific attributes and characteristics that differentiate omnichannel winners from their lagging competitive counterparts. This "good to great" framework has been successfully utilized by a number of clients and yielded more than $3 billion dollars in incremental sales over a six-year period. The CEOi continues to build upon this research while publishing new work, conducting briefings for executive teams and boards of directors, and working with select clients on strategic assessments and special projects.
