Apparel & Fashion - Ahmedabad, Gujarat, India
At Chambray & Co. we combine modern aesthetics using the Indian woman's inherited expertise in needlework to upcycle and recycle textile that has been spilled out of the system. We source discards from large textile producers and garment manufacturing units and use our craft to carefully piece the waste together, hiding the flaws and enhancing the products. We are a fashion and design house empowering community artisans. We make things that matter and weave joy into every story. In a world where fashion and design are often seen as excess, Chambray & Co. is a proof that style and sustainability can coexist. Inspired by nature and captivated by the city, Chambray & Co. tells a story of a lifestyle which embodies a connectedness and balance with the natural world. At Chambray & Co., we have never followed trends or seasons. And we celebrate the uniqueness and texture of indigenous textile through our products. Our endeavour is to attempt to tread consciously in every process of our garment making. We partner with local artisans across the country to create eco-ethical fashion. We are working with artisans who believe in the same ethos trying to reduce water and chemical consumption in our production processes. It is a tiny dot in the larger scheme of things. But it is a start. Little things go a long way. Or so we believe. With a holistic approach to design, we focus on small-scale production using natural and sustainable materials and methods. At Chambray & Co. we strive to divert textile waste from landfills and incinerators, we are collaborating with consumers, manufacturers and craftspeople. Together, we are trying to ask compelling questions, but we are working even harder to find appropriate, sustainable answers. We endeavour to close each of our loops and turn every line into a circumference. Fashion, we believe, deserves our desire when it is made responsibly. We keep this thought firmly in mind when creating our lines of products.
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