Advertising/Marketing/PR - Overland Park, KS, US
CHARACTER GLUE SPECIALIZES IN CREATING STICKY CHARACTERS AND BUILDING STICKY BRANDS.In the past, there were advertising agencies that knew the media landscape and how to execute against it. And separately, there were animation companies that knew how to develop emotional and engaging characters for film. We bring those worlds together. As far as we know, we're the first agency focused entirely on creating characters, based on strategic brand thinking and with the ability to deploy them across every media touchpoint. Why focus on characters? They're neurologically "sticky." They command attention in the Age of Distraction. They create cohesion across channels. And most important, they bring brands to life by giving them a personality – and a voice.
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