Market Research - , ,
Marketing, research and strategy related to food choices and food restrictions. Use information on consumer habits and choices to help companies improve their messaging, increasing relevancy and sales.Relevant to:• Food publications – TV, magazines, books, blogs, etc• Recipe websites• Food manufacturers / CPGs• Supermarkets and other food retailers• Restaurants,QSRs, and food services - hospitals, nursing homes, schools, airlines, etc• Health/disease organizations, 501(c)3 etc• Research companies and consultancies Comprehensive research on the reasons for food restrictions• Diets and healthy eating - diets and their food restrictions and what people think is "bad for you"• Medical conditions – food restriction recommendations, both mainstream and alternative, for chronic and acute medical conditions• Philosophical choices – foods people think are "wrong to eat" – reasons include religions, vegetarian, sustainability, and more• Psychological and psychosocial restrictions - "yuck" reactions to foods, and ties with cultural trendsAll these may be related to individual foods, groups of foods, or other patterns such as combinations and timing.Use this data to create aggregated research – studies of individual foods and why they are restricted for multiple reasons.Trends research - tracking news, blogs, websites, and popular books.Please contact us if you'd like to learn more about this new field.
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