Chip Chop Fashion
Retail - Prahran, Victoria, Australia
Chip Chop Fashion Employees
Chip Chop Fashion Details
It all started with a parking fine and that's the truth.Founding graphic designer and wordsmith Hannah Chipkin, wrote an appeal to the council. The letter (after midnight and wine) soon took a creative turn, which would later become the very first Chip Chop! slogan print. That was before the label had a registered name. Before a website or a business plan. Before Instagram. It was 2006.Armed with a few unique prints, the brand created an instant following by transforming what was the humble tote bag into a fashion hero piece. These bold, collectable slogans became the foundation for the brand's expansion into larger fashion-focused collections as well as leading to some high profile collaborations and media attention.Fast forward to now and Chip Chop! is still all about having fun, creating printed fashion and lifestyle products with the signature whimsy and tongue-in-cheek it is known for.Chip Chop! collections always tell a committed story. Every collection is inspired by enticing themes; exotic destinations, foreign languages, treasured souvenirs, great words, pop culture and anything iconic. I'd give you the shirt off my back (just not this one). Paris is Always a Good Idea. I carried a Watermelon. That sort of thing.The label is all about combining relaxed street-wear styles and good quality fabrics with original prints and thoughtful detailing. Providing statement pieces that go back with your everyday denim and basics. Making any outfit a little more spirited. Chip Chop! is a colourful departure from the daily. Vibrant and upbeat. Enjoy the journey.
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