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ChipLab is a poker chip “on-demand design and print” proof of the concept. In a posting on TechCrunch, Michael Arrington noted that “using a Flash interface allowed a little known custom casino chip maker called ChipLab to offer far more powerful schwag design tools than the heavily funded Zazzle and CafePress.” In May 2008 Time Magazine named Michael Arrington as one of the the world’s 100 most influential people in the world. ChipLab customers include Lebron James, Nike, Tim Duncan, British Petroleum, Conoco Phillips, and Southwest Airlines to name a few.