Management Consulting - Crieff, Scotland, United Kingdom
Knowing your value proposition is vital if you want your business to flourish and grow. If you can't communicate your value to your customers, how can they value what you're offering, or pay what you're asking? A value proposition is a promise of value to be delivered. It explains how your product or service uniquely solves your customer's problems or improves their situation, and it's the primary reason they will choose you over the competition. But your value proposition needs to go further than that. Your biggest competitor isn't the company down the road with a similar product or service to you. It's your prospective customer not wanting to change the way they do things. Without a compelling reason to do things differently, 58% of the time your customer will choose to stay where they are (source: Sales Benchmark Index).At Chirpii, we help you craft powerful messages that encapsulate your unique value and package those messages in stories for you to use with your customers - messages that resonate with them because they are set firmly in their world, not yours. This is professional sales training and marketing messaging at its finest, because it's tailored for your business, your prospects, and your future.