Chooseology
N/A - North Druid Hills, GA, US
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A lot is on the line to ensure that you advance the ideas and concepts with the greatest potential through your innovation pipeline. For data driven organizations, the mainstay has been the traditional concept test and purchase intent survey; however, these methods often lead to results that are inconclusive and may not reflect true purchase behavior.To create a more effective tool, we decided that, instead of measuring purchase intent, we would look at Concept Engagement. The idea of Concept Engagement was inspired by a client who sought a way to capture richer and more conclusive data in concept tests. They sought tools that were more predictive of consumer behavior and felt like a simulated shopping exercise would be a step in the right direction.Concept Engagement models the familiar online shopping experience and measure respondents' behaviors, giving you more reliable information to pick the right opportunities. Important metrics in evaluating concepts include "first look" (the concept selected first upon entering the e-commerce simulator), the item chosen, the time to make a choice, and the total time spent reviewing a concept.
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