Entertainment - Haarlem, North Holland, Netherlands
Business Development professional with over 20 years of experience in media and games. Started own web-design company whilst in university (1995) and serviced over 150 small and medium-sized businesses. Sold company to join the largest media firm in The Netherlands as Internet Publisher.Introduced world-leading teen virtual world Habbo in The Netherlands, as a joint venture with Sulake Corporation and managed to grow the Dutch version of the game to the most successful worldwide, at EUR 4M revenue per annum.Promoted to Regional Director Europe within a year, and SVP Marketing and Advertising Sales two years later. Led a team of 30 professionals. Doubled revenues year-on-year, several years in a row, to over $60M in 2009.Started consultancy business in 2010, advising over 50 game/media companies on growth and monetization of their games, such as Stardoll, Spil Games, Nickelodeon, Sanoma, Footlocker, Woozworld and Studio 100. Joined WildWorks Europe BV as Managing Director in 2013, leading a team of 18 international professionals that was tasked with international expansion of Animal Jam (National Geographic Kids). Most recently set up a European team of 6 international professionals, to deliver growth marketing and product management for Glu Mobile.Main areas of expertise include user acquisition, game design, monetization, live-ops, community management and business development (strategic partnerships).
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