Architecture | Urban Strategy CHROFI was founded as Choi Ropiha in 2000 following John Choi and Tai Ropiha's win in the international competition for the re-design of the TKTS booth in Times Square, New York. The project is widely acclaimed for the way in which the design provided public and private benefits, while simultaneously strengthening the essential character of Times Square. It has been this ability to find solutions that work at multiple levels that now characterises the way in which the practice of CHROFI approaches all of their projects. They work across all scales of projects from houses to cities. The approach is highly bespoke and expands from the specific requirements of each project and the clients' desires. They are committed to the fertile ground that exists between people, architecture, and the world. Design is not just focused on the physical project in of itself but framed as an operative agency that drives urban, social, cultural, environmental, economic and political outcomes. Whilst this ‘big picture' approach gives clarity to the practice's strategic thinking, the practice also endeavours to match this logic with a parallel pursuit for evocative architecture of unexpected delight. //

Website: chrofi.com

Employees: 20 - 49

HQ:

Location: Manly, NSW, AU

Revenue: 2.5 - 5 Million

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CHROFI: A Leading Architecture and Urban Strategy Firm Located in Manly, Australia, CHROFI is a renowned architecture and urban strategy firm that has made a significant impact in the industry. With a team of 20-49 professionals, the company has successfully delivered a wide range of projects across various scales, from houses to cities. CHROFI's approach is highly bespoke, and they take the time to understand the specific requirements of each project and their clients' desires. The firm was founded in 2000 by John Choi and Tai Ropiha, following their win in the international competition for the re-design of the TKTS booth in Times Square, New York. This project solidified CHROFI's reputation for finding solutions that work at multiple levels, simultaneously strengthening the essential character of the area while providing public and private benefits. This approach has become the cornerstone of the practice's philosophy, and they continue to apply it to all their projects. CHROFI's services extend beyond architecture, encompassing urban strategy, planning, and communication. Their commitment to the fertile ground between people, architecture, and the world is evident in their work, which often results in unexpected and evocative designs. The firm's dedication to strategic thinking and their pursuit of architecture that delights have earned them a strong reputation in the industry. With a revenue range of 2.5-5 million and a solid presence in the architecture and engineering sectors, CHROFI continues to push boundaries and deliver innovative solutions that make a positive impact on the world. Their work has been recognized both nationally and internationally, and they have established a strong presence in the industry. In conclusion, CHROFI is a leading architecture and urban strategy firm that has made a significant impact in the industry. Their commitment to finding solutions that work at multiple levels, combined with their pursuit of evocative architecture, has earned them a strong reputation and a loyal client base. With a team of dedicated professionals and a philosophy that prioritizes the intersection of people, architecture, and the world, CHROFI continues to deliver innovative and effective solutions that shape the future of our cities and communities.

CHROFI is a company that designs buildings and cities. They were started in 2000 after winning a contest to redesign a famous booth in Times Square, New York. Their design was special because it helped both the public and private groups, while keeping the unique feel of Times Square. CHROFI works on all kinds of projects, from small houses to big cities. They tailor their approach to each project, using the client's needs and wants. They believe that design should not just be about the physical building, but also about how it affects the community, culture, environment, economy, and politics. They aim to create unexpected and delightful architecture while also considering the bigger picture.