Citymarks B.V.
Environmental Services - , ,
Citymarks B.V. Employees
Citymarks B.V. Details
Cities have always been brands in the truest sense of the word. The growing competition between cities/area's has resulted in the increasing usage of marketing methods in their struggle to attract tourism, investment and residents. Therefore, the aim of city branding is to reinforce positive tertiary communication and, as a result, enhance the city's/area's image.Branding does involve promotion, but most importantly, it goes beyond it. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. But the aim of branding is not only to differentiate a product or a service from others, it is also to represent values and beliefs that will influence the behavior of customers. It is about altering or improving an image. Thus, it should be treated as a complete and continuous process, that all other marketing activities are subject to. Methods and techniques applied previously to corporate branding can now be used for building strong city/area brands. After all, the idea behind branding is to persuade the customer, that the city/area is able to fulfill his needs better than the competition.Place branding can be defined as planning and execution of the entire process of creating, managing and/or improving of the perceptions of a city's/area's existing and potential customers and other stakeholders, which aims to influence the spatial behavior of those customers in a way, which will be beneficial for the city's sustainability and development, and focuses o the values of a city/area as a whole. And to differentiate them from those of competitors'.Citymarks offers a complete set of tools for place branding and marketing. This includes a extensive communication-platform, experience and capacity to activate usage, hands-on support and knowledge-sharing for creating sustainable value by keeping information relevant.
Citymarks B.V. Technologies
Load Balancers
Apache
Support and Feedback
Zendesk
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