Marketing & Advertising - Kennesaw, Georgia, United States
The Clinical Trial Marketing Communications' team has been executing clinical trial patient recruitment and retention programs for more than 15 years. We have helped dozens of sponsors enroll thousands of patients, and meet tough enrollment challenges.CTMC's solutions are based on an understanding of each protocol's disease, patient population and patient motivation. CTMC believes that integrated programs most effectively create awareness and generate response. As such, CTMC builds programs that contain a mix of strategically appropriate marketing initiatives. From robust online program using search marketing, social media and more, to local site advertising, CTMC develops and executes programs that deliver results: patients. Additionally, using its Site n-Alysis™ tool, CTMC helps identify and/or evaluate clinical trial sites all over the world.Our VisionCTMC'S vision is that sponsors will embrace the idea that marketing programs (local or centralized) are necessary to impact enrollment and retention for a clinical trial. In many instances, these programs are treated as a "luxury item," when they should be treated as a necessary investment to accomplish study objectives — much like investigator grants, lab costs and CRO support. CTMC strives to provide the service and expertise to make it easy for pharmaceutical sponsors to decide if patient recruitment and retention programs are needed, what those programs should include, and how those programs should be executed.
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