Graphic Design - Milan, Lombardy, Italy
Independent Art Director â Visual Designer â Brand Strategist
–– Brand StrategyI direct and overview the whole project: from the kickoff meeting to the execution of the deliverables, leading a team of people with different tasks and responsibilities. I ensure that the creative strategy and visual executions meet the client's objectives, still maintaining the brand consistency.–– Art DirectionI develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives. I'm able to look at the bigger picture for any communication project and I have strong problem solving capabilities to fit client's needs and wants.–– Professor and Menthor Since 2012, I work as a teacher at IED, Istituto Europeo di Design where I lead "Editorial Design today", a mandatory course that I run in english. Moreover, I collaborate with Domus Academy as Visiting Professor and Project Leader during workshops and I also had the chance to teach outside my country, in Jordan and Portugal. My objective as teacher is to inspire, encourage and mentore junior designers.–– ClientsMy work ranges from niche projects for small businesses, to large-scale branding projects for industry leaders. Selected clients: Missoni, Rizzoli, RCS, La Repubblica, Moleskine, Zalando, Maserati, Intesa SanPaolo, Banca Mediolanum.–– Expertise and MethodI provide services including concept development, corporate identity, branding, graphic and editorial design. I offers as well creative consultancy services to assist clients with brand and business development.My designing method is made by different project phases: starting from strategic research and analysis, I proceed with the creative phase and then I bring together the two previous stages in designing and making the project happen.
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