N/A - N/A, N/A, us
Users & interpreters of demographic data to help organisations improve their understanding of both their potential and existing customers. This knowledge assists clients to: • Improve the effectiveness of their marketing campaigns, through improved understanding of customer needs and identification of where and how to contact them, • Map their catchment area and improve their understanding of it, • Identify partnership marketing opportunities, • Target the best sites for new developments, • Develop estimates of demand for their goods and services to educate business plans and marketing plans, • Provide demographic information to improve online customer profiling and targeting.