Marketing & Advertising - Auckland, Auckland, New Zealand
Co-branding is a marketing strategy that utilizes multiple brand names on your Website as part of a strategic alliance. These brands can be your suppliers or partners. This is Also known as a brand partnership or co-branding. Each one of your suppliers benefits from advertising their Logo on your website. In return they contribute towards your Marketing which leads to a high number of sales benefiting both parties.This alliance can be between 2 partners or even more in some cases.The point of co-branding is to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel more clients to do business with these brands.
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