Marketing & Advertising - Austin, Texas, United States
Co Pilot is led by Mike Schmidt, a brand strategist in Austin, TX. Co Pilot specializes in foundational brand development and enhancements, audience definition, and messaging architecture. Clients have included Indeed, Guidehouse Consulting, Scenic Capital, LED Lighting.Solutions, Allure Real Estate, and Thirsty Planet Brewery, as well as development and launches of new brands including Riverbend Mediation and Home Team Storage.Find Your Blue Sky.Like all business and marketing leaders, you have your sights set on big things. Yet too often, the urgent day-to-day matters can keep you and your team busy, leaving little time or space to plan for the heights you know your business has the ability to reach.You Need a Co Pilot. Someone to help your company build momentum while you and your team are flying the plane.That's me. I help you turn your business dreams and goals into plans and action by building on the brand assets you have today. And I show how you and your team can use these to open up new opportunities to play a bigger role in the lives of your customers — and achieve new heights for your business as a result.Top ten ways I can help your business soar:1. Brand evolution and design guidance2. Brand positioning, personality, and voice and tone3. Messaging, content, influencer, and PR strategies4. Marketing channel strategies and audience engagement opportunities5. Creative inspiration and guidance6. Consumer research insights and implications7. Audience definition, including highest value advocates and future prospects8. Product messaging and label updates9. Product, service, or revenue model expansions10. Quick wins across a brand's marketing ecosystem
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