Cody Maldonado - Solar Marketing Formula
Marketing & Advertising - Rancho Cucamonga, California, United States
Cody Maldonado - Solar Marketing Formula Employees
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Cody Maldonado - Solar Marketing Formula Details
I've owned the California Energy Association - a solar and home improvement marketing company for the last 3.5 years.Here's '3 Reasons Why' I only advertise to homeowners who are interested in home improvements in addition to going solar:1. '70% of homeowners...' (According to GoodLeap, one of the United States largest solar finance companies) '... are combining and financing other home improvements along with solar.'2. Companies like Tesla and venture capital-backed solar software companies like Project Solar (https://projectsolar.io/) are giving homeowners the option of getting a quote online, and are driving the cost of going solar down making the residential solar business less and less profitable every day.3. If I'm not willing to differentiate my solar business, I'm going to compete on price alone, putting my solar businesses' ROI in jeopardy.If you're a B licensed General Contractor, your license is unique in an industry filled with big companies who will hire anyone to sell solar for dirt cheap.Until about a year ago, I only marketed solar and home improvement for my company. But after a few people referred my marketing services, I decided to start another business offering marketing services to General Contractors who want more solar and home improvement customers.Differentiate Or Die.If you're a B licensed General Contractor who wants to make more money by making your local solar competition completely irrelevant - I can help.
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