Retail - Boston, Massachusetts, United States
Coherent Clothes is revolutionizing the neglected men's e-commerce fashion market by pairing fashionable and affordable clothing with advanced computer algorithms. The benefits of having a personal stylist are undeniable, men who have personal stylists always look their best, however they spend an arm and a leg doing it. Coherent Clothes will be putting personal stylists everywhere on watch by allowing any man to have their own personal stylist. After a user journeys to CoherentClothes.com they are prompted to take a short survey that allows our algorithms to determine their personalities and styles and present them with a closet of clothing created just for them. Users pay for nothing except for clothing and when they do pay for clothing, they pay less than they would in traditional department stores. Coherent Clothes will stock only the top brands in the fashion industry, however at the beginning we will not be shipping this merchandise ourselves. While in its infancy, customers will complete the final stages of the transaction with our affiliates who employ the same values and business models as we do. The ultimate goal for Coherent Clothes is to become the preeminent online retailer in the men's fashion space with independent sourcing methods, warehouses and complete control from the first click on our website to delivery at our customer's door.