Marketing & Advertising - , ,
Our founder, Amruta Malkar operates on a copious amount of coffee, and meticulous journaling of all her thoughts and creative strategies for brands. She says, "As a marketer, the two important elements that I require to build strategies for brands and operate daily, is a cup of coffee and my trusty journal. I love brainstorming with these two in hand anywhere and I am good to get started." And thus, emerged Cojournal - where the pre-fixed ‘Co' in the Cojournal stands for Coffee, which in turn enables Collaborative thoughts and Cooperative methodologies. In a nutshell, Cojournal is the perfect portmanteau for what Amruta envisions for her marketing startup - creative thoughts, collaborative efforts, and a methodological approach to problem-solving. Responsible for a wide variety of marketing-related activities ranging from- brand identity and awareness to lead generation outreach. Our experience involves using marketing to aid in achieving revenue goals by developing strategies on digital/offline platforms and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, digital media, PR plugins, ads and brand promotional material.
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