Apparel Retail - Los Angeles, CA, US
Commissioner delivers hybrid lifestyle and basketball footwear without making any compromises with performance, comfort or style – enabling athletes to own the hardwood and trendsetters to own the streets.Commissioner was founded in Portland, Oregon in 2019 by four students attending the University of Oregon's Sports Product Management program. After realizing a decline in the popularity of wearing basketball sneakers casually and only seeing the success of retro sneaker releases along with NBA player exclusives not having as much hype as they once did, we began researching why these things were happening.The Commissioner brand was developed early on as we recognized the importance of building a brand with a creative story that intersected within basketball and fashion. The NBA dress code saga with David Stern was a prime and popular historical reference that enabled us to build upon.Our story is incredibly powerful + our mission is to elevate the fashion value of basketball culture through exclusive experiences – for the community, by the community.Highlights-We are minority-owned + community, diversity + equality is embedded in our leaders + all we do!-Our story is incredibly powerful + our mission is to elevate the fashion value of basketball culture through exclusive experiences – for the community, by the community.-Our team spent the past two years on R&D while studying for their master's at University of Oregon.-We haven't missed anything - branding, consumer insights + research, competitive analysis, marketplace opportunity + capacity, product brief + development, merchandising, E-commerce, marketing strategy, product launch, sourcing/costing, demand planning, sustainability + growth.
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