Communications +
Marketing & Advertising - Des Moines, Iowa, United States
Communications + Employees
Communications + Senior Management
Communications + Details
Old Fashion RelationshipsOur great-grandparents knew the value of a face-to-face relationship. They appreciated the value of knowing the postman's name, the coffee shop owner's wife and the position the dry cleaner's son played on the baseball team. Even in the 60s and 70s there was a sense of civility and connectedness. People knew their neighbors, and word-of-mouth (aka scuttlebutt) could make or break a reputation. These combined bits of information built a bond, established a level of trust, added credibility. That's harder to get in modern society, with its rush-rush attitudes and technologies that make things 'easier' but far less personal.Modern ToolsOur great-grandparents could choose from four television stations (if they were lucky), sat in one place to talk on the phone, and waited weeks to receive a response to a letter they mailed - at the post office, with a stamp - to a friend or business associate. Technology has brought us a long way in the last 50 years, and will no doubt take us farther in the next 50. There are definite advantages to all this newfangled stuff. And one of those advantages is the ability to build old-fashioned relationships - founded on trust and a sense of 'knowing'.How do you put those two things together? Let's talk.
