Comparable B.V.
Research - Oosterbeek, Gelderland, Netherlands
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Customer satisfaction is the most commonly used metric for customer experience. Unfortunately, knowing how satisfied your customers are does not predict a lot. Of course, dissatisfied customers will depart. But more than half of your satisfied customers will leave you, too! We propose to add ranking to your research. And by doing so we will provide you with a clear picture of your position relative to competition. After all, your customer does not perceive you as stand alone, but judges you in the context of your competitors.Of course, you do not want your customers to leave you. Therefore, we address retention (and churn) in our research. As you may expect, your customer's level of engagement is reversely related to your churn rate. That is why we developed our Engagement Exchange Structure.
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