ComScience Minds
Market Research - Flemington, New Jersey, United States
ComScience Minds Employees
ComScience Minds Details
ComScience Minds provides training, project design, consulting and analytical services to market research professionals to assist them in integrating biometric tools and traditional research techniques.Employing Biometric Technology for Marketing ResearchBiometric research measures are comprised of various technologies and applications which when combined with traditional research tools, help understand a subject's cognitive and emotional responses to certain media stimuli. The stimuli can range from TV ads to online advertisements, packaging, shelf placement and other marketing and communication materials.Biometric market research is growing rapidly as it provides researchers with the opportunity to observe consumer responses to a certain product or service without actually interfering with the experience. The results from the research are very accurate as most biometric measures are used to gauge the subconscious area of the mind, and therefore, the research obtains data from an undiluted response.
