Conserve India & Conserve HRP
Renewables & Environment - Delhi, Delhi, India
Conserve India & Conserve HRP Employees
Conserve India & Conserve HRP Senior Management
Conserve India & Conserve HRP Details
About ConserveA seed "a localized initiative to manage the waste that weren't managed by the concerned authorities" has blossomed into a huge Tree of life providing shade to 300 people. Apart from the shade, the Tree of Life also harvested 2 fruits – intelligent waste management and empowerment of the most vulnerable community rag-pickerVisionTo combat pollution by efficient waste management and to empower one of the most vulnerable community rag-pickerMissionTrash is converted into fashion accessories by unique patented upcycling technology that relies upon HRP- Handmade Recycled Plastic at its core. The complete production process employs rag-pickers by providing ethical treatment and fair wages.Value PropositionThe sustainable high quality upcycled HRP material and the original art prints that were used to create our fashion accessories provide its Social & Eco Conscious Customers with a cutting edge fashion.BRAND CONSERVETarget Audience - Eco-Conscious Fashionista & Socially Conscious FashionistaFeatures & Attributes – Environmental Friendly and Socially Responsible Fashion AccessoriesLogical Benefit – By using Conserve, you are helping to create a Sustainable PlanetEmotional Benefit – By using Conserve, you are empowering rag-picker community.Competitive Context – Prints on Conserve Products are "original art work" of our Creative Director, Anita AhujaStrategic Advantage – Our Internal Capability of Patented HRP Technology and External Capability of Global Partnership that allows customers to find our products globally both online and offline.Compelling End Result – A sustainable technology that has both environmental and social good factor!Brand Essence – Environment and Social Good infused FashionBrand Personality - "CONSERVE – AN EPITOME OF FASHION WITH CONSCIENCE"
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