Consumer Education Project of Milk SA
Dairy - Pretoria, Gauteng, South Africa
Consumer Education Project of Milk SA Employees
Consumer Education Project of Milk SA Details
The Consumer Education Project (CEP) is an initiative of Milk South Africa (Milk SA). Milk SA is a voluntary, non-profit company set up to promote the development of the dairy industry. Its' members are MPO and SAMPRO.The project is multidisciplinary as it uses expert knowledge from different disciplines that is communicated to the target audiences through television, radio and print. A combination of sound scientific information and good understanding of consumer behaviour anchors the project. The project conveys messages that cannot be communicated adequately through conventional branded advertising.
Consumer Education Project of Milk SA Technologies
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