Context Africa
Research - Pretoria, Gauteng, South Africa
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Context Africa is a response to a challenge – and opportunity. The Challenge : The lack of African insight and understanding in the Advertising, marketing and communication field re. the African consumer.The Opportunity : The understanding and appetite from both local and international brands to create communication that is authentic and relevant to the local consumer. The understanding of your context : culture, conditions and experience is the beginning of your worth. Brands – whether regional or global – must go deeper and develop deep cultural knowledge."It's time to get serious about understanding global and local cultures and using that deep cultural knowledge to enrich the lives of consumers and to benefit our brands."
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