Food & Beverages - Shanghai, Shanghai, China
CoolBrands is a brand development and management company under Xcelerate, Ltd. Its mission is "to feed the insatiable desires of mankind".Chinese consumers crave quality brands esp. foods concepts while brands find it tremendously difficult and expensive to enter China due to fierce competition with local brands, fragmented Chinese distribution system and building talent. Hence, CoolBrands invests and develops a portfolio of quality scalable foods and consumer brands leveraging its "unfair advantages" of strong production, operations, and channels partners.