Corue
Apparel & Fashion - , ,
Corue Employees
Corue Details
CORUE' IS A PORTMANTEAU OF THE FRENCH WORDS FOR 'RUNNER' (COUREUR) AND 'STREET' (RUE) -- IT IS AN HOMAGE TO THE INFAMOUS COUREURS DES BOIS ('RUNNERS OF THE WOODS') THAT HELPED SHAPE CANADA'S IDENTITY. DURING THE GOLDEN AGE OF THE FUR TRADE, THE COUREURS DES BOIS OPERATED OUTSIDE OF CONVENTION AND ARBITRARY REGULATION. THOUGH OFTEN VIEWED AS LONE REBELS OR OUTLAWED BY ROYAL OFFICIALS, THESE RELENTLESS ENTREPRENEURS WERE UNITED THROUGH A COMMON GOAL OF PROGRESSING THEIR INDUSTRY THROUGH QUALITY RELATIONSHIPS AND PRODUCTS, UNWAVERING COMMITMENT TO SKILL-BUILDING AND WORK ETHIC, AND A DESIRE TO EXPLORE THE UNCONVENTIONAL AVENUES IN BOTH TRADE AND EVERYDAY LIFE. THESE ARE THE SAME VALUES THAT HAVE SHAPED WHO WE ARE AS PEOPLE AND AS A BRAND: REBELS OF OUR OWN TRADE.
