Advertising/Marketing/PR - Denton, TX, US
CQuebed was founded by a team of entrepreneurial women who saw the need for a new business method. Experience taught us that traditional ways were too slow, too expensive and bogged down by bureaucracy. Our understanding of the importance of aligning the right tools to answer any question allows us to strategically consult with our clients. For years we worked in traditional research settings and saw many of the challenges of research become a huge gap in the way businesses needed to operate. We realized a need for more flexible and agile research methods that knew how to empathize with the customers and build solutions centered on human need and not just business needs.It is with this understanding that we built CQuebed. To use the problem solving techniques of Human Centered Design and combine it with the rigor and validation of quantitative research to deliver holistic methodologies to solve business issues. But also make this process quick and iterative to allow for the fast paced business decision environment.Our offerings include a full suite of market research services from writing kick-ass surveys, to programming, to solving wicked problems and to delivering compelling stories.At CQuebed research is our passion, we love designing questionnaires, digging through data to get insights, reading quirky comments from focus group members, the personal feel of 1 on 1 interviews, working through a problem tree analysis but most of all we love being an advocate for your customers.We walk a mile in your customers' shoes so that you can succeed in business!
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