Advertising/Marketing/PR - Winter Park, FL, US
Innovation rests upon Information & Insight Insightful Analysis Targeted to Marketing Action At CraginCube, we confess to being impatient: we want our study to enable Management to act, not merely discuss. There are a few keys to activating a study for true decision-making: (1) objectives that imply the decisions to be made (2) meaurements that inform analyses that, in turn, fulfill objectives (3) analyses that offer insights into relationships, not simply a statement of percentages along the lines of "Survey Says!" As examples, learn more about our Imagery Slice, ValuEdge and LionCut analyses in our section on Distinctive Capabilities. At CraginCube, the "i" for "Innovation" rests upon Information & Insight.
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