Crave Curve
Management Consulting - São Paulo, State of São Paulo, Brazil
Crave Curve Employees
Crave Curve Details
Although customers tend to believe that their decisions are mostly rational, the fact is that most of the time we make split-second decisions based on latent needs and prior experiences. Actually people give a second thought to less than 5% of their choices. Utilizing the latest findings in behavioral economics, the Crave Curve proprietary methodology is based on the premise that people have just a few basic needs—everything else is a satisfier. Simply put, we combine research and proprietary analytical tools to map and identify for which stimuli you should be investing your marketing efforts for more impactful results.
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