Marketing & Advertising - New York, New York, United States
For the first time, marketers can have a holistic view of their offline and online campaign performance. CCM has developed an analytics platform that unifies a company's multiple data sources in real time – delivering a collective view of both offline and online metrics. It is the first collaboration platform designed to promote dialog and discovery around existing analytics tools.The platform provides marketers and their agencies with greater transparency of their media spend and its impact on the overall marketing objectives.