Marketing & Advertising - Los Angeles, California, United States
Introducing Dara, the world's first Artificially Intelligent Investor Marketing Engine.Built through insights gained from marketing the industry's most successful equity crowdfunding campaigns, Dara is a semi-autonomous machine that empowers issuers to streamline retail investor acquisition. Dara works across marketing channels, optimizing paid, earned, owned and social marketing activities.Architected and engineered by Chief Scientist Eddie Ibanez, Dara uses a series of machine learning algorithms to find signals, and when decoded, directs action. By continuously learning and running analytics on key investor marketing activities, Dara empowers issuers to reduce the cost and complexity of acquiring retail investors and shareholders.
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