Renewables & Environment - Adelaide, South Australia, Australia
Crowdy is a social enterprise and digital platform to make household carbon reduction simple, accessible and mass appeal.Households join the Crowdy community for free to access product offers from Crowdy's suppliers. Information about consumption rates, product alternatives and expected carbon savings assists purchasers to make decisions.Crowdy is about leveraging the power of the crowd. It's supply and demand. When many people act together at the same time, prices of low carbon products fall and we save carbon emissions. It's a win-win. Australians rate action on climate change as one of the country's biggest threats, yet households find it hard to identify and act on changes in their homes and lifestyle that have a substantial impact on climate change.People want trusted advice and they want to take action in crowds to be sure their effort is worthwhile. Crowdy's research shows households are willing to pay up to 10% more for low carbon alternatives.Crowdy has assessed how households can make their biggest carbon impacts with initial product categories: energy, transport, travel and food.Australian households have the voice to signal to government and business that low carbon is what many people want. When businesses see people buying products with low, neutral or even positive carbon impact, they begin to respond.Crowdy promotes businesses who already have great low carbon products or are innovating.Crowdy is building a community of action takers and is listening to their needs to drive low carbon products to make a big carbon emissions impact.
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