Culinary Marketing
Marketing & Advertising - Marbella, Andalucía, Spain
Culinary Marketing Employees
Culinary Marketing Senior Management
Culinary Marketing Details
- Digital Marketing for Restaurants -1 | What is Online Marketing for Restaurants?First off, we know what the life of you as a restaurant manager is like: Coordinating staff, forecasting inventory while balancing out peak times & working on holidays while everyone else is off. Additionally Marketing?Unfortunately, most restaurants are not good at bringing new guests into their local - and assume it means having a newspaper ad or a billboard - AND people will see them and just walk in.Why? Because everyone else is doing it?And now arises this new online media, and everyone is talking about having a website, or this social media stuff, or the famous SEO, or e-mail newsletters.But, is that actually working? And what is working?So, what -is- Online Marketing for restaurants? In essence, it is the process of using online tools to bring people into your local. 2 | Why is it important for Restaurants then?If it is about real people, why use all this online stuff?Word of mouth worked for centuries and now for a couple years all these 'gurus', who don't run restaurants themselves are telling you how you can get more 'butts into your seats'? Yeah, we heard that one also a thousand times.The better question is: where is the attention of your clients & how does he chooses restaurants?The answer: It is shifting towards their electronic devices, and especially their smartphones and decisions are made consciously with pre-research.The bad & good news? Word of mouth still works - but not by itself because people nowadays have hundreds of restaurant choices and the internet to make well-researched decisions...3 | Want to learn more about how you can position yourself in this 'where to eat?'-decision process?We invite you to have a look at our website, where we regularly publish ideas for ambitious people who run restaurants, bars, and cafés:www.culinary-marketing.com
Culinary Marketing Technologies
Load Balancers
Apache
CMS
WordPress.org
Fonts
Google Font API
Other
Mobile Friendly
Analytics and Tracking
Google Analytics