Cumings Communications & Consulting
Marketing & Advertising - Austin, Texas, United States
Cumings Communications & Consulting Employees
Cumings Communications & Consulting Details
High-tech B2B marketing leader specializing in data analytics, marketing strategy and revenue generating programs that drive industry leading ROMI. Established LLC to lead companies in assessing their marketing infrastructure with a 10-Point B2B Marketing Methodology™ that I developed and put in place at HP and later Canon. Designed to address gaps and apply best practices to optimize return on marketing investments, the 10-point assessment has been well received by clients such as Avaya/IAUG, OpenSymmetry and Canidium. Demonstrated expertise in developing B2B thought leader content-driven marketing programs that build pipeline to meet revenue goals and deliver ROMI. Astute in leveraging all communications vehicles for multi-channel campaigns, with extensive experience in interactive print, digital marketing and social media. Experience in selection, implementation and leveraging marketing automation platforms including Salesforce, Marketo, HubSpot, and Pardot. Extensive experience in driving business and marketing with and through the partner ecosystem to achieve measurable results while promoting an end-to-end solutions experience for the customer. Proven Leadership of virtual teams including internal constituents and agencies and partners. Core strength in developing strategy and associated marketing plans to meet business revenue and market share goals. Analytical expertise in compiling, analyzing and drawing insight from marketing data in order to iterate and optimize marketing programs. Nominated and selected multiple years for both HP President's High Achiever Club, and Canon High Achiever Century Club.
